Discovery: a surge in the number of order cancellations before the holidays

Customers, excited by the allure of these top-selling products, would often purchase them before heading off. However, the impending travel often led to second thoughts about delivery security, leading to cancellations. This trend was not only leading to direct revenue loss but was also tying up inventory, disrupting supply chain predictions, and potentially affecting the brand's reputation with negative reviews or word of mouth.

Solution: a safe and secure service

The solution is an initiative designed to address the challenges faced by clients and consumers who shop online during their pre-holiday periods. This service prioritizes peace of mind, ensuring that the products they've ordered are safeguarded during their absence. Instead of immediate deliveries, orders are held in a secure facility and are then dispatched for delivery based on a predetermined date, accommodating the customer's return from their travels. 

A generative campaign to promote the service

The service's campaign is prominently showcased on the e-commerce website, championing the notion of savoring your holiday first. Generative AI is deployed to produce 300 travel visuals, reflecting individual user browsing and purchasing patterns. Suppose a user shows a recurring interest in travel accessories. In that case, the AI conjures up an image that encapsulates such products in a personalized travel setting, emphasizing the joy of the journey before the arrival of the purchase. Platforms like Instagram and Pinterest are leveraged for ads, especially focusing on retargeting potential buyers, while personalized email marketing targets clients.